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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Convert your fans into customers with Mo...

Sandra Fernandes   |     18, Nov 2019

What does a New Loyalty Journey look lik...

Yaqi Zhao   |     05, Nov 2019

New Retail & New Loyalty: the winning co...

Camille Macaudière   |     21, Oct 2019

How to use WeChat to target Chinese outb...

Romain Henriot   |     03, Sep 2019

WeChat: a perspective from a Chinese Mil...

Yaqi Zhao   |     28, Aug 2019

New possibilities form more offline reta...

Michael Norris   |     21, Aug 2019

How is China shifting from mass to perso...

Michael Norris   |     07, Aug 2019

Everyone is a Member: New Loyalty in New...

Michael Norris   |     24, Jul 2019

Splio interviewed Tencent Europe: WeChat...

Yaqi Zhao   |     12, Jul 2019

What is WeChat binding? Technicalities a...

Romain Henriot   |     08, Jul 2019

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