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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Which KPI should be monitored to measure the performance of your loyalty program?

Camille Macaudière   |     25, Jun 2021

Deliverability: the opener is king.

Camille Macaudière   |     25, May 2021

Splio acquires the referral marketing platform Goodfazer.

Sandra Fernandes   |     25, Mar 2021

WeChat Loyalty, are you doing right?

Romain Henriot   |     07, Oct 2020

How to let customers work for your benefits in China?

Lucy Song   |     10, Sep 2020

How to build long-lasting customer loyalty in China?

Jean-Baptiste Le Blan   |     01, Sep 2020

WeChat Loyalty Mini Program:an integrated MP or a dedicated MP for loyalty?

Romain Henriot   |     20, Jul 2020

How to drive customers to repeat purchase in China?

Lucy Song   |     15, Jun 2020

The 10 commitments of Email Marketing.

Camille Macaudière   |     20, May 2020

How to safely send email campaigns during a crisis?

Benjamin Billon   |     30, Apr 2020

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