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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, clienteling, digital marketing, retail, omnichannel and more.
Splio helps brands enhance their client marketing strategies on and offline.

Personalize or ultra-personalize: that i...

Camille Macaudière   |     11, Apr 2019

How to obtain a unique user ID on WeChat...

Sharon Wu   |     02, Apr 2019

WeChat Lookalike targeting: 20% higher a...

Romain Henriot   |     26, Mar 2019

Make your Customers Feel Special.

Camille Macaudière   |     14, Mar 2019

How to retain customers in China?

Sandra Fernandes   |     11, Mar 2019

Why identifying your customers on WeChat...

Jean-Baptiste Le Blan   |     01, Mar 2019

How does loyalty work in China?

Sandra Fernandes   |     26, Feb 2019

What are Mobile Wallets about?

Sandra Fernandes   |     11, Feb 2019

Develop your business in China with Spli...

Sandra Fernandes   |     04, Feb 2019

A day in a life of a Chinese Millennial.

Eliza Mao   |     04, Feb 2019

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