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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Posts by Camille Macaudière

Posts By Camille Macaudière

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New Loyalty Loyalty Program

Which KPI should be monitored to measure the performance of your loyalty program?

Camille Macaudière   |     25, Jun 2021
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CRM Marketing Automation deliverability

Deliverability: the opener is king.

Camille Macaudière   |     25, May 2021
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CRM Marketing Automation Emailing

The 10 commitments of Email Marketing.

Camille Macaudière   |     20, May 2020
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Retail New Loyalty

New Retail & New Loyalty: the winning combo to re-enchant customer relationships.

Camille Macaudière   |     21, Oct 2019
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New Loyalty Personalization

Personalize or ultra-personalize: that is the question.

Camille Macaudière   |     11, Apr 2019
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New Loyalty Loyalty Program Personalization

Make your Customers Feel Special.

Camille Macaudière   |     14, Mar 2019
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CRM Events Retail New Loyalty

6 reasons to stop by Splio's concept store during Paris Retail Week

Camille Macaudière   |     03, Aug 2018
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Retail

2018 FIFA World Cup: The Ball is in the Marketer's court

Camille Macaudière   |     13, Jun 2018

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