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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Posts by Romain Henriot

Asia Chief Operations Officer - Splio

Posts By Romain Henriot

How to use WeChat to target Chinese outb...

Romain Henriot   |     03, Sep 2019

What is WeChat binding? Technicalities a...

Romain Henriot   |     08, Jul 2019

WeChat Lookalike targeting: 20% higher a...

Romain Henriot   |     26, Mar 2019

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