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We are 1.1 billion Europeans with a smartphone that we use for 1,001 reasons all day long. We spend on average 6 hours per day on the web and up to 4 hours on social networks*. Mobile Moments are part of our daily routine and mobile use with new generations will continue to challenge the limits.

For Marketers, despite these figures, mobile remains an under-exploited device in terms of customer marketing and loyalty. Today it’s possible to use the mobile as a channel for communications and for privileged interactions with your customers, without necessarily using an app, a mobile browser or even social networks.

Do you know what Mobile Wallets are? They are natively integrated into all European smartphones. Mobile Wallets are not only payment methods, but also native apps integrated into your smartphone, where a lot of data and information are stored every day.

It’s a fact: the Mobile Wallets market is booming. With Google Pay, Apple Pay, WeChat Pay, Samsung Pay, the USA, and China have made advances compared to Europe, where Mobile Wallets are still in its infancy.

Today, we are very proud to announce the acquisition of the French tech startup Gowento, a Mobile Customer Engagement solution using Mobile Wallets.

With the acquisition of Gowento, Splio integrates Mobile Wallets into its omnichannel marketing platform, places mobile at the heart of brands’ CRM and New Loyalty strategy and brings marketers to the post-app era.

Gowento’s technology enables marketers to use native apps, such as Google Pay, Apple Wallet or even progressive web apps, to create, display and animate “dynamic passes” on smartphones, for Loyalty cards, coupons/offers, invitations, and gift cards. It gives you a good overview of what you, marketers, can do in Europe and all around the world.

Splio + Gowento have joint synergies, values, and goals around New Loyalty to let you reach out and stay in contact with your customers anytime and anywhere.

To find out more, take a look at our infographic.

 

*https://wearesocial.com/blog/2018/01/global-digital-report-2018 

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