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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

What does a New Loyalty Journey look lik...

Yaqi Zhao   |     05, Nov 2019

How to use WeChat to target Chinese outb...

Romain Henriot   |     03, Sep 2019

New possibilities form more offline reta...

Michael Norris   |     21, Aug 2019

How is China shifting from mass to perso...

Michael Norris   |     07, Aug 2019

Everyone is a Member: New Loyalty in New...

Michael Norris   |     24, Jul 2019

Splio interviewed Tencent Europe: WeChat...

Yaqi Zhao   |     12, Jul 2019

What is WeChat binding? Technicalities a...

Romain Henriot   |     08, Jul 2019

WeChat Ecommerce: Improve your customers...

Yaqi Zhao   |     01, Jul 2019

2019: The time has come for WeChat Loyal...

Sandra Fernandes   |     18, Jun 2019

Learnings from building a WeChat Loyalty...

Yaqi Zhao   |     11, Jun 2019

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