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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on China

What does a New Loyalty Journey look like on WeChat around Double 11?

Yaqi Zhao   |     05, Nov 2019

Drive Loyalty and Sales at Double 11.

Yaqi Zhao   |     30, Oct 2019

5 ways to build Loyalty with Chinese Millennial Consumers.

Yaqi Zhao   |     09, Oct 2019

The key features of China's experimental Millennial.

Yaqi Zhao   |     25, Sep 2019

4 best practices to manage the data of Chinese outbound tourists.

Romain Henriot   |     18, Sep 2019

Meet Splio at CHina CHat on 19th & 20th September.

Yaqi Zhao   |     04, Sep 2019

How to use WeChat to target Chinese outbound tourists?

Romain Henriot   |     03, Sep 2019

New possibilities form more offline retail data.

Michael Norris   |     21, Aug 2019

How is China shifting from mass to personal?

Michael Norris   |     07, Aug 2019

Everyone is a Member: New Loyalty in New Retail in China.

Michael Norris   |     24, Jul 2019

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