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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

5 key customer Loyalty tactics you need ...

Jean-Baptiste Le Blan   |     23, May 2019

How to obtain a unique user ID on WeChat...

Sharon Wu   |     02, Apr 2019

WeChat Lookalike targeting: 20% higher a...

Romain Henriot   |     26, Mar 2019

How to retain customers in China?

Sandra Fernandes   |     11, Mar 2019

Why identifying your customers on WeChat...

Jean-Baptiste Le Blan   |     01, Mar 2019

How does loyalty work in China?

Sandra Fernandes   |     26, Feb 2019

Develop your business in China with Spli...

Sandra Fernandes   |     04, Feb 2019

A day in a life of a Chinese Millennial.

Eliza Mao   |     04, Feb 2019

Why retailers should go East with Splio

Jean-Baptiste Le Blan   |     07, Mar 2018

Splio launches WeChat on its Customer Pl...

Tom Bienvenot   |     06, Mar 2018

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