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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

Splio interviewed Tencent Europe: WeChat is the new Eldorado for European brands.

Yaqi Zhao   |     12, Jul 2019

What is WeChat binding? Technicalities and key takeaways.

Romain Henriot   |     08, Jul 2019

WeChat Ecommerce: Improve your customers' experience and Loyalty.

Yaqi Zhao   |     01, Jul 2019

2019: The time has come for WeChat Loyalty Marketing!

Sandra Fernandes   |     18, Jun 2019

Learnings from building a WeChat Loyalty Mini Program.

Yaqi Zhao   |     11, Jun 2019

How to adapt your global Loyalty program infrastructure to China?

Sharon Wu   |     29, May 2019

5 key customer Loyalty tactics you need to consider for China.

Jean-Baptiste Le Blan   |     23, May 2019

How to obtain a unique user ID on WeChat?

Sharon Wu   |     02, Apr 2019

How to retain customers in China?

Sandra Fernandes   |     11, Mar 2019

WeChat Lookalike targeting: 20% higher advertising ROI based on who’s already purchasing from you.

Romain Henriot   |     06, Mar 2019

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