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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

Deliverability: the opener is king.

Camille Macaudière   |     25, May 2021

WeChat Loyalty, are you doing right?

Romain Henriot   |     07, Oct 2020

How to drive customers to repeat purchase in China?

Lucy Song   |     15, Jun 2020

The 10 commitments of Email Marketing.

Camille Macaudière   |     20, May 2020

Here are the 3 most shared articles on Loyalty in 2019.

Yaqi Zhao   |     16, Dec 2019

What is WeChat binding? Technicalities and key takeaways.

Romain Henriot   |     08, Jul 2019

Why identifying your customers on WeChat is key for your business marketing?

Jean-Baptiste Le Blan   |     01, Mar 2019

Seven CRM Best Practices to be Ready for Black Friday 2018.

Francesca Bonavita   |     15, Oct 2018

6 reasons to stop by Splio's concept store during Paris Retail Week

Camille Macaudière   |     03, Aug 2018

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