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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

How is China shifting from mass to perso...

Michael Norris   |     07, Aug 2019

What is WeChat binding? Technicalities a...

Romain Henriot   |     08, Jul 2019

Why identifying your customers on WeChat...

Jean-Baptiste Le Blan   |     01, Mar 2019

Seven CRM Best Practices to be Ready for...

Francesca Bonavita   |     15, Oct 2018

6 reasons to stop by Splio's concept sto...

Camille Macaudière   |     03, Aug 2018

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