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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on China

Loyalty Marketing: what should international brands learn from the Chinese retail market?

Jean-Baptiste Le Blan   |     19, Nov 2019

Convert your fans into customers with Mobile Wallets!

Sandra Fernandes   |     18, Nov 2019

What does a New Loyalty Journey look like on WeChat around Double 11?

Yaqi Zhao   |     05, Nov 2019

Drive Loyalty and Sales at Double 11.

Yaqi Zhao   |     30, Oct 2019

New Retail & New Loyalty: the winning combo to re-enchant customer relationships.

Camille Macaudière   |     21, Oct 2019

5 ways to build Loyalty with Chinese Millennial Consumers.

Yaqi Zhao   |     09, Oct 2019

The key features of China's experimental Millennial.

Yaqi Zhao   |     25, Sep 2019

Meet Splio at CHina CHat on 19th & 20th September.

Yaqi Zhao   |     04, Sep 2019

New possibilities form more offline retail data.

Michael Norris   |     21, Aug 2019

How is China shifting from mass to personal?

Michael Norris   |     07, Aug 2019

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