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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

Everyone is a Member: New Loyalty in New Retail in China.

Michael Norris   |     24, Jul 2019

What is WeChat binding? Technicalities and key takeaways.

Romain Henriot   |     08, Jul 2019

2019: The time has come for WeChat Loyalty Marketing!

Sandra Fernandes   |     18, Jun 2019

How to modernize your Loyalty program with social networks?

Sandra Fernandes   |     13, Jun 2019

How to adapt your global Loyalty program infrastructure to China?

Sharon Wu   |     29, May 2019

5 key customer Loyalty tactics you need to consider for China.

Jean-Baptiste Le Blan   |     23, May 2019

7 Misconceptions about Mobile Wallets.

Sandra Fernandes   |     20, May 2019

Personalize or ultra-personalize: that is the question.

Camille Macaudière   |     11, Apr 2019

How to obtain a unique user ID on WeChat?

Sharon Wu   |     02, Apr 2019

Make your Customers Feel Special.

Camille Macaudière   |     14, Mar 2019

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