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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

5 marketing tactics to increase agility in this uncertain situation.

Lucy Song   |     06, Sep 2021

WeChat Loyalty, are you doing right?

Romain Henriot   |     07, Oct 2020

How to build long-lasting customer loyalty in China?

Jean-Baptiste Le Blan   |     01, Sep 2020

WeChat Loyalty Mini Program:an integrated MP or a dedicated MP for loyalty?

Romain Henriot   |     20, Jul 2020

5 gaming strategies to enhance your Loyalty Program.

Jean-Baptiste Le Blan   |     14, Jan 2020

Here are the 3 most shared articles on Loyalty in 2019.

Yaqi Zhao   |     16, Dec 2019

New Loyalty: 5 types of rewardable behaviors on WeChat.

Romain Henriot   |     04, Dec 2019

Loyalty Marketing: what should international brands learn from the Chinese retail market?

Jean-Baptiste Le Blan   |     19, Nov 2019

WeChat: a perspective from a Chinese Millennial living in Europe.

Yaqi Zhao   |     19, Nov 2019

What does a New Loyalty Journey look like on WeChat around Double 11?

Yaqi Zhao   |     05, Nov 2019

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