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Welcome to Splio's blog.

A blog by marketers for marketers.
Loyalty, engagement, digital marketing, retail, omnichannel and more.
Splio helps brands make their customer relationship durable, profitable and modern online, offline and on mobile.

Articles on CRM

How to use WeChat to target Chinese outb...

Romain Henriot   |     03, Sep 2019

WeChat: a perspective from a Chinese Mil...

Yaqi Zhao   |     28, Aug 2019

Splio interviewed Tencent Europe: WeChat...

Yaqi Zhao   |     12, Jul 2019

What is WeChat binding? Technicalities a...

Romain Henriot   |     08, Jul 2019

WeChat Ecommerce: Improve your customers...

Yaqi Zhao   |     01, Jul 2019

2019: The time has come for WeChat Loyal...

Sandra Fernandes   |     18, Jun 2019

Learnings from building a WeChat Loyalty...

Yaqi Zhao   |     11, Jun 2019

How to adapt your global Loyalty program...

Sharon Wu   |     29, May 2019

5 key customer Loyalty tactics you need ...

Jean-Baptiste Le Blan   |     23, May 2019

How to obtain a unique user ID on WeChat...

Sharon Wu   |     02, Apr 2019

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